Decision Resources, one of the world's leading research and advisory firms for pharmaceutical and healthcare issues, finds that generic erosion, increased product competition and restrictive reimbursement environments will cause the asthma drug market to decline from $13.4 billion in 2009 to less than $12.9 billion in 2019 in the United States, France, Germany, Italy, Spain, the United Kingdom and Japan.
The Pharmacor 2010 findings from the topic entitled Asthma reveal that the principal factor that will erode overall sales of asthma therapies will be the loss of brand exclusivity of Merck/Kyorin's Singulair (montelukast), following the entry of generic versions of the drug, beginning in 2012 in the U.S. and Europe. Owing to generic erosion and increasing competition, other key brands that will experience declining sales include GlaxoSmithKline's Advair/Seretide/Adoair (salmeterol/fluticasone propionate) and AstraZeneca/Astellas's Symbicort (formoterol/budesonide).
The Pharmacor 2010 findings reveal that, with no new blockbuster drug class in sight, the asthma drug market will be defined over the next decade by product life-cycle management and incremental product development such as new formulations, new combinations and new delivery devices. Emerging agents will also face the challenge of differentiating themselves from available therapies.
"Given the increasingly restrictive reimbursement environments across the major pharmaceutical markets, emerging agents that offer improved dosing convenience will effectively capture market share only if they are priced competitively," said Decision Resources Analyst Martin Quinn. "Other key emerging players will also need to rely on competitive pricing, in addition to incremental gains in safety or improved efficacy, to differentiate themselves from competitors."
About Pharmacor 2010
The newly redesigned Pharmacor advisory service offers clients in the biopharmaceutical industry the most up-to-date information available on commercially significant disease topics.
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