HealthLeaders-InterStudy, a leading provider of managed care market intelligence, reports that health systems in the Madison, Wis., metropolitan statistical area (MSA) are expanding, adding inpatient and outpatient capacity and increasing their reach in the suburban areas of the region. According to the new Madison Market Overview, the positive outlook for this segment is reinforced by strong health system finances, along with high inpatient occupancy rates and an expected reduction in charity care and uninsurance in the state.

"Expansion projects, coupled with Wisconsin's plans to extend its subsidized health coverage, will yield positive results for Madison-area health systems even though state-subsidized initiatives are experiencing budget challenges as costs exceed revenues," said Dave Raiford, market analyst with HealthLeaders-InterStudy. "The financial strength of Madison's health systems, along with a local unemployment rate that is expected to remain stable over the coming year, should mean that area health systems weather the national economic downturn."

The three dominant health systems in Madison--UW Health, SSM Health Care of Wisconsin and Meriter Health Services--each represent about one-third of area inpatient discharges. Each health system operates with an integrated delivery structure with ownership interests in physician groups and complete or partial ownership of HMOs, which are a popular plan design in Wisconsin.

"As expansion projects continue, so should competition among UW Health, SSM Health Care of Wisconsin and Meriter Health Services," said Raiford. "However, a shift in competitive advantage among these health systems is unlikely. The market metrics indicate room for overall growth for each organization."

Why Pharmaceutical Companies Need Market Overviews

Market Overviews provide a detailed analysis of local healthcare market drivers, allowing pharmaceutical executives to quickly gain local area expertise. In addition to the 75 metropolitan statistical areas covered in our individual market reports, HealthLeaders-InterStudy will be producing the following NEW Market Overview reports in 2008:

  Baton Rouge, La.                                Madison, Wis.   Cape Coral/Fort Myers, Fla.                     Portland, Maine   Charleston, S.C.                                Southern New Jersey   Colorado Springs, Colo.                         Spokane, Wash.   Columbia, S.C.                                  Springfield, Mass.   Lexington, Ky.                                  Wilmington, Del.     About HealthLeaders-InterStudy  

HealthLeaders-InterStudy, a Decision Resources, Inc. company, is the authoritative source for managed care data, analysis and news. For more information, please visit www.HL-ISY.com.

About Decision Resources, Inc.

Decision Resources, Inc. is a cohesive portfolio of companies that offers best-in-class, high-value information and insights on important sectors of the healthcare industry. Clients rely on this analysis and data to make informed decisions. Please visit Decision Resources, Inc. at www.DecisionResourcesInc.com.

All company, brand or product names contained in this document may be trademarks or registered trademarks of their respective holders.

  For more information, contact:    Lisa Osgood                                    Elizabeth Marshall   HealthLeaders-InterStudy                       Decision Resources, Inc.   781-296-2606                                   781-296-2563   losgood@hl-isy.com                             emarshall@dresources.com 

First Call Analyst:
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http://www.decisionresourcesinc.com/

SOURCE: HealthLeaders-InterStudy

CONTACT: Lisa Osgood of HealthLeaders-InterStudy, +1-781-296-2606,
losgood@hl-isy.com; or Elizabeth Marshall of Decision Resources, Inc.,
+1-781-296-2563, emarshall@dresources.com

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