Genomics and Drug Development: Impacts and Strategic Implications is a new study from Decision Resources, Inc., that evaluates the implications of genomics technologies for the drug industry and describes how those technologies will change the industry over the next decade.

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This unique study captures the insights of 33 pharmaceutical executives from 26 major pharmaceutical companies--a roster of individuals who play a significant role in determining how billions of dollars are spent in pharmaceutical R&D. In interviews we conducted in mid-2000, these executives describe industry-wide trends and strategies in this post-genomic era and provide important predictions on the future of genomics-based drug development. The result is a timely analysis of the application of genomics to drug development and the decisions involved in genomics R&D integration from the perspective of pharmaceutical firms. This report maps the direction and scale of genomics in determining drug development, drug markets, and drug- related business strategy over the coming decade.

The following key issues are among those evaluated by our panel and presented in this study:

-- The impact of genomics technologies on the pharmaceutical, biotechnology, diagnostics, and service sectors.

-- How genomics technologies will impact drug discovery, development, and clinical trial design.

-- Current and projected pharmaceutical and other sector investments in genomics.

-- Intellectual property and patentability issues, government involvement, and ethical constraints.

-- The anticipated commercial impact of market segmentation on genomics- based drug sales and the potential for blockbuster drugs in the post-genomic era .

-- The pricing of genomics-based therapeutics.

Genomics and Drug Development: Impacts and Strategic Implications is a Pharmacor Special Report published by Decision Resources, Inc.

Decision Resources, Inc., is a world leader in research publications, advisory services, and consulting designed to help clients shape strategy, allocate resources, and master their chosen markets. Founded as a subsidiary of Arthur D. Little, Inc., the company has provided strategic information services for 30 years, assessing industry trends in the international health care and pharmaceutical industries. Visit Decision Resources at

Contact: Frank Sama, 781.296.2553 (telephone), 781.296.2525 (fax), or (e-mail). In Europe, contact Francoise Bidart, +32.2.351.4082 (telephone), +32.2.351.2347 (fax), or (e-mail). In Japan, contact Makiko Yoshimoto, +81.3.5401.2615 (telephone), +81.3.5401.2617 (fax), or (e-mail).



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SOURCE: Decision Resources, Inc.

Contact: Frank Sama of Decision Resources, 781-296-2553,

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