Decision Resources, Inc., one of the world's leading research and advisory firms focusing on pharmaceutical and health care issues, forecasts that Johnson & Johnson's proposed purchase of Guidant could spur more consolidation among larger companies in the cardiovascular device market.

According to a new DR Pipeline Report entitled Cardiovascular Devices Pipeline Analysis: Innovation and Consolidation Intensify Competition, Guidant would provide Johnson & Johnson with a critical component in its cardiovascular franchise.

The Decision Resources report states, "Although Johnson & Johnson's proposed purchase of Guidant would provide the company with a critical missing component, cardiac rhythm management, it also pressures competitors to adopt this new business focus -- stents or interventional cardiology, plus electronics (primarily a heart failure/arrhythmia focus) -- to remain viable. This focus effectively provides treatments for the entire continuum of cardiovascular disease, from coronary artery disease and heart failure/arrhythmias to sudden cardiac death."

About the Cardiovascular Device Market

The treatment of cardiovascular disease represents a large and sustainable market growth opportunity for cardiovascular device companies. In 2003, the worldwide cardiovascular device market totaled $16.6 billion. Specific segments within the cardiovascular market offer large, high-growth opportunities; these segments include cardiac rhythm management and drug- eluting coronary stents.

About DR Pipeline Reports from Decision Resources

DR Pipeline Reports is a series of comprehensive reports that focuses on pharmaceutical and biotech company drug development and commercialization strategies. Geared toward business development decision makers in the pharmaceutical, biotech, and financial industries, the DR Pipeline Reports expose major players in a therapeutic market and, more importantly, shed light on the emerging players that could significantly impact the current market once their pipelines are launched.

About Decision Resources

Decision Resources, Inc., ( is a world leader in research publications, advisory services, and consulting designed to help clients shape strategy, allocate resources, and master their chosen markets.

  For more information, contact:    Elizabeth Marshall    Decision Resources, Inc.    781-296-2563 

SOURCE: Decision Resources, Inc.

Contact: Elizabeth Marshall of Decision Resources, Inc., +1-781-296-2563,

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