WHAT:      WEBINAR --- The State of Medicare: Focus on Medicare Advantage              and  Prescription Drug Plan Growth    WHEN:      May 2, 2007 at 10 a.m. (U.S. Central Time)    PRESENTER: Presented by Sheri Sellmeyer, principle director of research              and analysis at HealthLeaders-InterStudy    SIGN UP:   Contact Kelly Morphy at HealthLeaders-InterStudy at              615-369-4818 or kmorphy@healthleaders-interstudy.com  

With the second open enrollment period now complete, Medicare plans should now have a better idea of how to structure benefits and recruit members for their stand-alone prescription drug plans (PDPs) and Medicare Advantage offerings.

This 30-minute presentation will explore the different market dynamics and unique strategies for success implemented for growth in stand-alone PDPs and Medicare Advantage plans in several key states, as well as provide a national perspective on trends and market developments surrounding these program initiatives.

Utilizing information contained within HealthLeaders-InterStudy's newly released Medicare Outlook report, this webinar will answer the questions:

  * What strategies were successful in gaining membership for stand-alone     PDPs?    * What challenges are ahead for stand-alone PDPs?    * How will health plans focus on growing Medicare Advantage membership?    * Which markets offer the most potential for membership growth for     Medicare Advantage and PDPs?    This event will be held on May 2, 2007 at 10 a.m. (U.S. Eastern Time). 

To learn more about this webinar, please call Kelly Morphy at 615-369-4818 or email her at kmorphy@healthleaders-interstudy.com. Members of the media can also request a one-on-one interview with Ms. Sellmeyer.

About Medicare Outlook

Medicare Outlook is a comprehensive report covering the dynamic managed care segment of Medicare now available from HealthLeaders-InterStudy. From analysis on the latest Medicare initiatives to organized Medicare enrollment data, Medicare Outlook offers organizations the information necessary in understanding developments from within the Medicare market.

The analysis component of this report will highlight specific Medicare topical areas, including prescription drug plans, Medicare Advantage, special needs plans, pay-for-performance, technological initiatives, to name a few.

The Medicare enrollment data files that accompany this report include county, state and region level enrollment, a plan trended report with enrollment information for each month since August 2006, dispensing of generics by the top health plans and contact information for Medicare Advantage and PDP-based plans.

About HealthLeaders-InterStudy

HealthLeaders-InterStudy, a company of Decision Resources, Inc. (www.DecisionResources.com), is the authoritative source for managed care data, analysis, and news. For more information, please visit www.HealthLeaders.com.

All company, brand, or product names contained in this document may be trademarks or registered trademarks of their respective holders.

PRNewswire -- April 30

SOURCE: HealthLeaders-Interstudy

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