Over 145 million U.S. adults use the Internet to research health information, according to pharmaceutical and healthcare market research company Manhattan Research. The company has just released Cybercitizen® Health v8.0, a multi-client study and strategic advisory service focused on how consumers use media and technology for health information and its impact on treatment and product decisions.

"Tough economic times cause marketers to be held more accountable for spending and measurement," said Mark Bard, Manhattan Research President. "With over 145 million consumers online for health, new media offers cost-effective ways to reach and engage target audiences. In order to efficiently allocate budgets, companies must understand the rapidly evolving health media channels and how consumers are using them to complement and replace the traditional offline health system."

Manhattan Research will host a webinar event, "Is TV Dead? How the New New Media Changes Pharmaceutical DTC Advertising," on October 14th at 11am EST and October 16th at 3pm EST. The webinar will help pharmaceutical and healthcare marketers understand the optimal media mix in the face of an uncertain economy. Meredith Abreu Ressi, VP of Research, will overview key market data and trends from Cybercitizen® Health v8.0. Register here: https://manhattanresearch.webex.com/.

  Webinar Topics:    - Evolving Consumer Use of TV and Video     How can marketers play the consumer shift to online video for     entertainment and information to their advantage?    - Going Mobile for Health     What are the latest trends and strategies for reaching a growing market     of consumers using their mobile phones to find health info?    - Engaging in Health 2.0     How are patients and caregivers using online communities, widgets,     blogs, and wikis, and what should companies and agencies be doing     about it? This topic is especially relevant for marketers looking to     reach those most active in health social media, like cancer and     fibromyalgia patients.    - The Online Health Shake Up     What will the recent Waterfront Media-Revolution Health merger mean for     pharma companies and their media partners? How can marketers stay ahead     of the curve? Will sites eventually serve as a conduit linking     physicians with their patients?    - The Doctor ... err ... the Internet will See You Now     How does the decrease in consumer reliance on the physician affect your     brand?     About Cybercitizen® Health v8.0 

Cybercitizen® Health was fielded in Q3 2008 among 8,714 U.S. adults (ages 18+). In addition to the data, clients receive strategic deliverables including research reports, client briefings, and access to the Manhattan Research analyst team to answer specific questions. For topics and available therapeutic segmentations (80+), visit www.manhattanresearch.com/cch.

About Manhattan Research

Manhattan Research, a Decision Resources, Inc. company, is a leading market research and advisory services firm for global pharmaceutical and healthcare companies. For more information, visit www.manhattanresearch.com, email sales@manhattanresearch.com or call 1.888.680.0800.

About Decision Resources, Inc.

Decision Resources, Inc. is a cohesive portfolio of companies that offers best-in-class, high-value information and insights on important sectors of the healthcare industry. Clients rely on this analysis and data to make informed decisions. Please visit Decision Resources, Inc. at www.DecisionResourcesInc.com.

  All company, brand, or product names contained in this document may be      trademarks or registered trademarks of their respective holders.    For more information, contact:    Manhattan Research   Maureen Malloy   212-255-7799   mmalloy@manhattanresearch.com    Decision Resources, Inc.   Elizabeth Marshall   781-296-2563   emarshall@dresources.com 

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SOURCE: Manhattan Research

Contact: Maureen Malloy of Manhattan Research, +1-212-255-7799,
mmalloy@manhattanresearch.com; or Elizabeth Marshall of Decision Resources,
Inc., +1-781-296-2563, emarshall@dresources.com

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