PMSA European Summit
Wednesday, October 23, 2019 - Thursday, October 24, 2019
Radisson Blu, Basel, Switzerland
Decision Resources Group is a proud sponsor for the 2019 Pharmaceutical Management Science Association (PMSA) European Summit
Join us and the industry leaders in Europe as we discuss how data analytics is shaping the future of pharma
Assessing and Improving Brand Perception through Social Intelligence
Jeff Wray, Director of Digital-Multichannel Insights at DRG, will be presenting on tracking the public perception of a brand to measure the impact of multichannel messaging strategies using social intelligence. His presentation will review a proven methodology in brand health tracking, and why it was valuable to a pharmaceutical company in a recent case study.
We look forward to seeing you there!
When and Where?
Thursday October 24th
11:30am – 12:15pm