DRG’s Jeff Greene, VP, Digital Strategy & Insights, will be presenting at this year’s Intellus Worldwide Summit 2018.
Using Real World Data to Quantify the Patient Journey
May 7, 2018 at 1:20PM
The patient journey is an increasingly important research opportunity for global pharmas. Empowered by social media, patients are more influential than ever; meanwhile, drug company pipelines are focusing on ever-smaller populations, where nuanced behavioral patterns can directly influence the success (or failure) of a brand. As researchers, we have a unique window in 2018 to elevate patient insights and impact our businesses... but how? The “old” patient journey—still in prevalent use across pharma—is over-reliant on so-called small data, gleaned from traditional focus groups with known KOLs or hand-selected patients. This qualitative view lacks the oomph today's marketers need to uncover the broader, more complex realities hidden in the data landscape. It's time for a new vision of the patient journey, where real-world data tells the "story behind the story." Jeff Greene will present a quantitative approach to the patient journey, based on learnings and cases collected by DRG the past year. Come find out how data from EHRs, payer claims, social media, and even the digital clickstream can elevate your patient journey research into a modern, powerful decision-making tool.
Learn more about Jeff Greene
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