BOSTON, MA: DRG’s Jeff Greene, VP Digital Strategy and Insights, will be presenting at this year’s DTC National Conference.
DRG Presentation: Supporting the Patient Experience Track: From “Alexa” to “Wearables” – Engaging the Connected Patient
Day: Thursday, April 19, 2018
Summary: If you’re a DTC marketer, you know today’s consumers want more robust customer experiences from brands. What you might not know is just how much voice, AI, telehealth, and wearables are changing patients’ expectations of pharma. In this session, DRG Digital | Manhattan Research strategy lead Jeff Greene will help you make sense of today’s Connected Patient – who they are, what they want, and how pharma brands can effectively engage them – by sharing insights, practical trends, and the latest Manhattan Research consumer data.
View Jeff’s thoughts on the upcoming session. We look forward to seeing you in Boston!