PHILADELPHIA, PA: The DRG Digital | Manhattan Research team will be at Digital Pharma East – we’d love to meet up with you there if you’re going.
Our analysts will be on-site to answer your questions and share key pharma digital marketing trends throughout the event.
Contact us if you’d like to set up time to meet and to receive a discount code for the event.
Our event speakers are:
"What Would Amazon Do?" 5 Practical Lessons for Digital Transformers
October 4 at 5:20pm
Jeff Greene, VP, Digital Strategy & Insights, DRG Digital (@Jeff_Greene)
We’ve all grown accustomed to world-class customer experiences from the likes of Apple and Amazon. Increasingly, patients and physicians alike expect the same level of service from pharma – which, the data show, hasn’t quite caught up. How are the best customer engagement teams in pharma pushing their orgs towards effective change, overcoming obstacles and winning executive support? DRG Digital | Manhattan Research will present lessons learned from our recent journeys to the front lines of multichannel transformation. Warning: the insights and practical advice we brought back may inspire you!
Driving brand transformation in a patient-first age: How EMD Serono Unlocked the Emotional Journey of Fertility Patients
October 6 at 9:20am
Carrie O’Dell, Senior Manager, Market Insights (EMD Serono)
Steve Reeves, Director, Social Intelligence, DRG Digital (@Reeveseey)
EMD Serono’s fertility marketing organization wanted to better understand the thoughts, attitudes and emotional state of fertility patients as they progressed through their journey, in order to design better engagement programs that instill continued trust and serve the community as a valued informational resource at critical points.
To inform this strategy, they partnered with DRG Digital’s social intelligence experts to analyze digital and social data to get a deeper, more nuanced understanding of today’s fertility patients - and how to engage them in a relevant, valuable way.
In this case study session, you’ll learn how EMD Serono:
- Leveraged emerging research techniques and frameworks to uncover “hidden” customer emotions and attitudes at different stages of the journey
- Took patient journey design concepts to an entirely new level by introducing the emotional layer
- Drove marketing and content strategies with key findings around patient mindset
- Informed HCP marketing strategies with voice of the patient data
- Changed the standard for how we think about patient journey design
For more information about this event click here.