Medical publishers are being forced to redefine their core business. From print to email, from web and now to social, today’s physicians want information differently. But are publishers pursuing the right paths to channel diversification?
The answers aren’t so easy. Consider Facebook: While dozens of medical publishers invest time and resources on the platform, DRG Digital data show that 91% of U.S. physicians don’t use Facebook for professional purposes.
There are many opportunities, however, to make strategic decisions about social media, connecting with your audiences on their terms. Join Jeff Greene, VP Digital Strategy & Insights at DRG Digital, as he shares the latest Manhattan Research insights into the social media attitudes, content preferences, and unmet needs of today’s physicians.