Connecting with the Digital Patient
With today's consumers immersed in social communities, streaming video, and their mobile devices, you can't build a disease awareness campaign without digital. Which channels and devices appeal the most to patients? What inspires them to watch healthcare videos and share health content with their networks? Gain a closer look at today's most important digital patient trends for pharma marketers - based on research with thousands of U.S. patients across more than 50 treatment areas. DRG Digital’s head of Patient Research, Rory Stanton will present data at CBI’S Disease Awareness Event.
CBI’s Disease Awareness Campaigns provides insight into the latest strategies for effectively educating patients and health care providers. Through panels, interactive sessions, and presentations, participants will dive into a wide range of issues that include digital communication, content, technology and business challenges.
Connect with Rory about Rare Disease launch planning
Connect with Rory
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