BARCELONA, SPAIN: DRG Digital is hosting a workshop at Eyeforpharma Barcelona. Contact us to learn how to join and receive a discount code for the event:
Innovations or Impostors? Identifying Which HCP Marketing Trends Will Stick vs. Stall in 2018
Day 2: Wednesday, March 14th , 12:10pm – 1:15pm
Jeff Wray, Director, Europe & APAC Research
Jeff Greene, VP, Digital Strategy & Insights
Siri, virtual reality, IBM Watson, remote E-detailing, Amazon, virtual patient consultations; the digital tools and technologies impacting today’s HCP are evolving at a rapid pace. How is a pharma marketer to determine which investments will flourish, and which will flop?
Join DRG Digital/Manhattan Research’s team of HCP marketing experts for an interactive workshop on when, where, and how pharma should utilize new vs. existing digital platforms to maximize the value of messaging to global physicians. This workshop will include a presentation of findings from DRG’s brand new European and global physician studies, with a group Q&A discussion.
Are you going to the conference? Visit us at booth 14 or drop us a line to set up time to chat
Want to learn more about best practices for global physician and patient engagement? Visit DRGDigital.com for eBooks, webinars, infographics and more.