More than ever, patients feel empowered to play an active role in their health decisions.
That extends to their participation in clinical trials - and digital advances have made it a lot easier. Over 30% of U.S. patients have expressed interest in going online to find clinical trials. Among rare disease patients willing to participate in a clinical trial, nearly 60% have accessed prescription drug information from social media. But many pharma companies struggle to integrate digital solutions into their clinical trial recruitment strategies.
Jeff Greene will highlight insight from DRG Digital’s latest study, The Digital Clinical Trial Recruitment Landscape. Attendees will understand innovative marketing approaches to develop better digital strategies that enhance and accelerate trial recruitment.
Vice President, Digital Strategy & Insights
ABOUT THE EVENT:
Celebrating its 10th successful year, the SCOPE Summit focuses on advances and innovative solutions in all aspects of clinical trial planning, management and operations, including: Site Selection and Management, Patient Engagement, Recruitment and Retention, Protocol Optimization, Feasibility, Data Strategy & Analytics, Artificial Intelligence (AI), Sensors and Wearables, Project Management, Outsourcing, Forecasting, Budgeting and Contracting, Quality (QbD) in Trial Conduct, Risk-Based Monitoring, Post-Marketing Studies, Observational Research, Clinical Biomarker Strategy, Clinical Supply Chain, Precision Medicine, and Biospecimens and Central Lab Solutions.
Want to learn more about Clinical Trial Marketing Strategies? Connect with Jeff
To see Jeff at SCOPE: