Hear what DRG Consultant, Paul O’Mahoney MD has to say about how patient interaction with healthcare is changing.
Yeah. So, what we're seeing now in the market is definitely an increasing role of the patient as they get more and more involved in decision-making in the overall course of their care. So, historically, we've seen that physicians, providers, in pairs, have all played a really central role in successful marketing patron strategy. However, today, and as we move into the future, patients will become increasingly important. It will be important for manufacturers to understand what patients are looking for, what's involved in their treatment decisions, and ultimately, how we can best support those decisions.