PATIENT SUPPORT RESOURCES HELP TO...
59% don’t have a preference for a generic or branded medication as long as it helps them, BUT 47% would request a brand name drug if they knew it came with condition management support services from pharma
53% feel more confident in treatments that come with comprehensive patient support services
DRIVE POSITIVE EXPERIENCE WITH BRANDS
32% say offerings, such as financial support or services helping to manage their condition, typically drive positive experience with pharmas