Taking the Pulse® U.S 2019
DRG Digital | Manhattan Research
Top 5 Physician Multichannel Trends of 2019
U.S. physician digital use shifts to desktop and smartphones
1/3 of a typical physician's day is spent using digital resources, similar use was seen last year; the digital resources most used daily are EHRs, search engines and third party HCP websites.
Triple screen use continues to trend down:
Triple screen is defined as the use of desktops/laptops, smartphones and tablets
largely driven by a decrease in HCPs use of tablets (55% in 2019 vs. 76% in 2016)
EHRs eat up a lot of time, yet docs still look elsewhere for needed resources
The amount of time spent within the EHR hasn’t changed much in the last 4 years (3.3 hours in 2019 vs. 3.5 hours in 2016) and despite technical advancements, 66% of HCPs need to leave their EHR because its easier to answer questions elsewhere.
Top reason to leave the EHR: Not enough information available for me to make a treatment decision
Impact of not being able to locate the product in the system:
will write paper Rx
will Rx a different medication available in the EHR
HCPs are buzzing with excitement at the potential use of Artificial Intelligence (AI) and Machine Learning (ML) in healthcare
42% of HCPs are open to the use of AI/ML diagnostic tools and among those who are open, 73% say they will follow a diagnostic recommendation from an AI tool.
HCPs are most excited about the use of AI in 2019, mentioning…
“AI will transform patient care”
“Artificial Intelligence will help to increase accuracy of disease diagnosis”
“I am excited for AI use in EHRs”
Audio is slowly gaining popularity, as HCPs are now pressing play to podcasts
1 in 3 physicians listen to podcasts monthly or more often; use is similar to virtual assistants, pharma portals and pharma apps. HCPs are most interested in podcasts related to clinical trial results and medical news.
of HCPs would recommend a health-related podcast to a patient; reasons such as...
- “Amplify or reinforce my care”
- “Another professional opinion, convenience to listen at home”
- “Clarity, authoritativeness, ease of use for people for whomEnglish is a second language, people unable to read”
Social platforms serve as forums for a robust exchange of clinical info and best practices
The majority of HCPs are currently using social media professionally; 75% of social media users are using physician only networks (i.e. Doximity, Sermo) and 57% of social media users are using general (i.e. LinkedIn, Facebook).
I use social networks professionally to…
“Exchange ideas, treatment options, comment on guidelines”
“I am in a Facebook group of rheumatologist's where we can discuss cases without giving away any patient identifying details.”
Findings from the Taking the Pulse® study help pharma marketers understand physician behavior so that they can better meet their information needs.