Lead author: Steve Reeves, Director, Social Intelligence
Social data can enrich patient journey maps by layering in the voice and mindset of the patient, providing the “why” behind healthcare decision-making.
This white paper gives brands guidance on how they can enhance their own understanding of patients with social intelligence.

Read this white paper to learn more about:

  • How to get to know your audience more deeply with digital data sources
  • Social intelligence and its role in customer experience design
  • Six foundational steps to developing a more advanced patient journey map
  • Case study: Illuminating the maternity patient experience with social

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