In this new era of hyper-connectivity, patient engagement and digital innovation, insights from social media have become critical to the success of healthcare companies. While organizations once used social listening as an isolated tactic, the industry has matured to pursue social intelligence to support decisions across the enterprise and transform customer engagement.Listen to Steve Reeves, DRG’s Director of Social Business Intelligence, discuss how companies can make social intelligence a fully-integrated and strategic part of the enterprise.
In this webinar, you will learn:
- Where you fall on the social intelligence maturity curve – and how to move from tactical to strategic use
- How to answer complex healthcare business questions using social data
- Cross-functional applications of social intelligence spanning marketing, R&D, product development, market access and more
- How to harmonize social insights with other customer data sets for a 360-degree view of your brand and the market environment