In order to meet the diverse set of needs required by the client, DRG Consulting developed a fully integrated and customized approach combing DRG’s best in class data assets, in-house therapeutic expertise, and extensive experience in the US market access arena. The solution included the following inputs:

• Internal interviews with market access leadership team
• Qualitative telephone-depth interviews with US payer executives
• DRG disease insight reports
• Fingertip Formulary data
• HLI lives data
• DRG claims and EHR data
• Publically available and purchased pricing data
• Previous internal research and analysis
• Internal prescription and rebate data

We developed an integrated access strategy to achieve an optimal balance between list pricing, payer rebate contracting and patient savings. Project deliverables included:

• Market access landscape highlighting opportunities for product differentiation
• Multi-dimensional account segmentation (based on account enrollment, utilization, and formulary management composite scores) with engagement and contracting/rebate guidelines for each account archetype
• Analysis of list pricing history and recommended actions
• Benchmarking of patient savings program benefit design vs. competitors, and analysis of utilization of patient savings program with recommendations to increase volume and/or gross-to-net

The client used the insights to:

• Inform development of payer value proposition and messaging
• Develop short– and long-term list pricing strategy
• Develop account engagement strategy
• Begin re-evaluating existing patient saving strategy