Patients want an Amazonian Experience from Pharma

Publish date: 18 Jun, 2018

Patients increasingly expect Amazon-style ease-of-use and personalization in their healthcare experience, too. Digital pharma veteran and head of Health Accelerators Joe Shields shares some insights into how pharmas can adopt a more personal relationship with their customers.

ASCO 2018: Innovative Therapies for Bladder Cancer Outside of the Immune Space

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