new patient engagement study from DRG Digital’s Manhattan Research surveyed 6,001 U.S. adults across 50+ condition areas about how they use technology and media sources for health; how they find info and make decisions at different stages of the patient journey; and their attitudes towards emerging healthcare issues.

Senior Analyst Gintare Greenfield highlights three key trends that emerged from the study to help healthcare marketers understand how patients look for health info and opportunities to support them at key decision points.

Are you struggling to determine the best ways to engage and activate your specific patients at key points along their treatment journey?

Contact us to learn more about Patient Journey Engagement & Activation playbooks for your specific patient or caregiver audience.


Key ESMO Highlights 2020

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