However, some brands are getting creative with real-world data and analytics strategies in order to better understand true market need, friction points in the patient experience and factors driving outcomes.
In this Conversations in Healthcare panel, DRG's Mike Ward joined industry experts to discuss:
- Challenges in understanding niche markets, patient characteristics and patient experience
- Implications for clinical and commercial decisions and patient outcomes
- Real-world data approaches and analytics strategies
- Success stories and learnings
- Key takeaways for biotech and pharma teams