How one pharma brand used emotional insights to transform their relationship with patients

Publish date: 27 Oct, 2017

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Learn how to modernize and strengthen your patient journey by:

  • Using emerging research techniques and frameworks to uncover the “why” behind patient behaviour
  • Aligning marketing and content strategies with patient mindset and motivations
  • Gaining the right insights to position your brand as a valued partner to patients and physicians

Immune checkpoint inhibitors continue to surge, demanding more sophisticated market tracking