Last year, there were over 900 healthcare merger and acquisition deals, transforming device purchasing dynamics and the level of influence across accounts and stakeholders.

Today’s commercial teams need a fresh, comprehensive view of their markets and customers to get ahead.

Does your targeting and segmentation approach account for these changes? Are there opportunities to edge out competitors by finding the influencers they’re missing with outdated methodologies?

View our best practice resources to learn how to advance your capabilities:

  • Find the optimal accounts and stakeholder mix by going beyond procedural volumes
  • Segment and engage accounts effectively
  • Leverage the right data, methodologies and skillsets for your use case
  • Incorporate data and insights into your sales team workflow
  • Webinar recording
  • Webinar slides
  • Playbook (eBook)

Key ESMO Highlights 2020

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