Launch Planning in a New Customer Reality

Publish date: 05 Apr, 2017

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To gain attention and adoption from today’s physicians and patients, healthcare brands can no longer launch with the traditional playbook - where digital was often an add-on or afterthought.

Digital is now an integral part of any successful launch plan – but where and how does it fit in?
Listen to this on-demand webinar from DRG Digital Principal Digital Strategist Ben Katz to learn:

  • How patients and physicians make treatment decisions today, and what it means for your launch
  • How digital real world marketing data sources can transform your understanding of patients, physicians and competitors
  • Practical framework for determining the most effective channels, media and content for launch
  • Best practices and examples from brands who are leading the way

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