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Course summary
Medtech markets are highly complex and evolving quickly in the US, Europe, and elsewhere worldwide. This course categorizes what’s happening & drills down to 5 macrotrends that are transforming medtech’s commercial environment. Our top experts also outline a vision of the future market landscape and advise on an ideal engagement model for keeping pace with customer needs and the competition.
Course features
Enjoy the benefits of e-learning while you stay on top of the latest information. Features include modern graphics, user interaction, compatibility with desktops, phones, and tablets, any time access, free navigation within the course, and an optional final assessment.
Learning objectives
- Discuss ongoing shifts in healthcare delivery and payment models;
- Describe how technology is changing stakeholder engagement & patient care;
- Explain the effect of increased data availability on evidence generation and patient engagement;
- Describe key aspects of the future medical device market landscape; and
- Discuss key aspects of an ideal customer engagement model
Who is this course for?
The macrotrends course covers one of our most widely appealing topics. The content is most ideal for strategy and commercial teams but would also be a useful addition to medtech company onboarding programs, or as a lunch and learn opportunity to promote discussion across medtech teams.
