Poor quality digital resources exacerbate the trust deficit and degrade the physician customer experience. Here’s where doctors say pharma is lagging in customer experience – and a few areas where brands can better serve these key stakeholders...


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Physician Multichannel Playbooks

  • What your physicians want from you – content, websites, format, channel
  • Where they spend their time and best ways to reach them
  • Best partnerships and promotional opportunities
  • Rep activities that drive results
  • Patient education and support that influence decisions
  • 25+ specialties and 28 countries covered
  • Based on industry gold standard Manhattan Research physician studies

U.S. payers are warming up to covering digital therapeutics

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