Poor quality digital resources exacerbate the trust deficit and degrade the physician customer experience. Here’s where doctors say pharma is lagging in customer experience – and a few areas where brands can better serve these key stakeholders...
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Physician Multichannel Playbooks
- What your physicians want from you – content, websites, format, channel
- Where they spend their time and best ways to reach them
- Best partnerships and promotional opportunities
- Rep activities that drive results
- Patient education and support that influence decisions
- 25+ specialties and 28 countries covered
- Based on industry gold standard Manhattan Research physician studies