DRG ebook cover showing an outline of a head and a brain

To date, most companies leverage digital in a piecemeal, “do what you can with what you have” manner. Initiatives are channel- and tactic-specific and not typically borne out of a holistic understanding of their customers’ needs and pain points, the competitive digital environment, and verarching brand goals. Budget constraints, organizational siloes, constrained digital competency, measurement naiveté, and the sheer velocity of technological change are all contributing factors to digital immaturity.

DRG becomes Clarivate

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