Why the Convergence of Data and Sales Behaviour Change is Essential for Future Success

In the highly competitive and constantly evolving medtech market, data have become an invaluable pillar of companies’ sales models and are especially powerful when coupled with a proven behaviour-driven sales methodology.

But how can sales leaders effectively build data-driven best practices into workflows?

DRG and Huthwaite International experts collaborated to provide tools and framework to help sales leaders enable their teams’ success.

Download this white paper to learn about:

  • Different types of data that can guide commercial targeting decisions and be used to shorten the sales cycles
  • A behaviour-based sales framework that, when accompanied by the right type of data, can maximize the productivity of sales conversations
  • A best practice case study where these concepts are applied



Key ESMO Highlights 2020

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