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Early planning key to successful access and product launch
Guest: Alison Kneen, Senior Vice President, Decision Resources Group
In this episode of Conversations in Healthcare, Mike Ward, Global Head of Thought Leadership at DRG, speaks with Alison Kneen, Senior Vice President, Global Market Access and Head of the Centre of Innovation and Regulatory Science (CIRS) and DRG Abacus. Learn why early and thorough planning is so important for a successful product launch, and how Alison and her team helped one client avoid major pitfalls, even when the odds were stacked against them.
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About our Guest
Alison Kneen, Senior Vice President, Decision Resources Group
Alison Kneen is Senior Vice President, Global Market Access and Head of the Centre of Innovation and Regulatory Science (CIRS) and DRG Abacus. Alison is a strategic advisor on a wide range of client projects covering global market access, and public affairs. She works with multi-disciplinary expert teams to create and implement personalized, high-quality, commercially-relevant strategies.
Alison brings extensive global experience built over 32 years in the pharmaceutical industry, with 27 of those years spent specifically in market access and public policy roles. Alison was an inaugural member of the first market access team in the pharmaceutical industry and developed her career further in GSK, Novartis, AstraZeneca, and Baxalta. Laterally, she was Head of Market Access Strategic Consulting at IQVIA, where she worked in partnership with clients to overcome their patient access hurdles.
About our Host
Mike Ward, Head of Thought Leadership, DRG
Mike Ward serves as Global Head of Thought Leadership at Decision Resources Group (DRG), part of Clarivate. As both a journalist and analyst, Mike has been writing, analyzing and commenting on the life sciences industry for more than 35 years. He has held editorial and content leadership roles at various publications and organizations across the industry.
