CASE STUDIES

Digital strategy for pharma global product launch

This executive summary presents a small sampling of the findings, implications, and action items from the playbook:

  • Summary of key takeaways, highlights of key findings
  • Sample slides from each section in the playbook: Physician Preferences, Digital Medical Information Trends, CME Best Practices, U.S. Medical Affairs Websites Assessments, CME Innovation Literature Review, Selected CME Website Reviews