An injectable brand was preparing for launch into the asthma market, which is largely dominated by inhaler-based interventions. The team wanted to understand the full digital landscape around asthma in order to develop a digital channel strategy to maximize awareness for the brand and condition.
Decision Resources Group’s analysts developed a customized methodology to map the entire asthma digital ecosystem for allergists and pulmonologists by integrating multiple real world marketing data sets. Data included in the analysis included search data, social conversation data, customer and category survey data, web analytics, app data, and digital landscape analysis.
By harmonizing these data assets, DRG’s analysts were able to prioritize key channels for their physician audiences, identify opportunities and content whitespace areas for the brand, and showcase best-practice examples of digital campaigns in the category.