Brand planning – 3 steps to immerse HCPs in your digital ecosystem

Publish date: 29 Aug, 2017

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DRG Digital - Manhattan Research's ePharma Physician® 2017 study asked 1,814 U.S. physicians across 25+ specialties about their pharma rep and multichannel engagement behavior and preferences.

The aim of the study is to help pharma marketers understand how physicians interact with promotional, medical and practice support resources from pharma – and what they want; best practices for engaging and activating HCPs with digital strategies; and how to strengthen the pharma-physician relationship with in-person and remote digital interactions.

Three key findings for marketers are highlighted in the infographic - contact us to learn more about accessing the full study results or a Physician Multichannel Playbook for your specific physician audience.

Click to enlarge infographic.



 

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