Best practices for global physician engagement and tailoring programs by country

Publish date: 22 Jun, 2017

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This live session took place on Wednesday, June 21st, 2017.

In today's digital-first healthcare landscape, pharma companies and brands have an enormous opportunity to deliver value to physicians in new ways, transform from just a medication provider to a partner in care, and differentiate by filling key service gaps.

To take advantage of this opportunity, it is critical to understand: what do physicians want from pharma in 2017, and what steps must pharma take to raise their global physician marketing and engagement programs to the next level?

Senior Analyst Jeff Wray will share the latest global physician findings from the DRG Digital - Manhattan Research Taking the Pulse® Global study:

  • Key emerging trends from our Taking the Pulse® physician multichannel engagement research in 28 countries, including Asia-Pac, Europe, LatAm, Middle East, Canada and the U.S.
  • Best practices for holistic global physician multichannel engagement and relationship building
  • Turning global multichannel strategy frameworks into successful localized affiliate programs
  • How to select key tactics and optimize content for physicians across touch points and channels – websites/portals, sponsored content, mobile, social, conferences, digital and tablet reps, and much more

Presented by Jeff Wray, Senior Analyst


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