Pharma's customers, media, technology, and the healthcare landscape have evolved tremendously over the past year – with new opportunities and threats that will impact every healthcare marketers’ brand planning. Which opportunities and threats are most significant? How can you best position your brand for success in today’s new marketing reality? DRG Digital Senior VP Meredith Ressi distills a year’s worth of research and news into a concise webinar that will help strengthen your brand planning: - Seven big physician and patient engagement trends you can’t miss for 2017 brand planning - Key data sources you need to be better informed about your patients and physicians - Practical framework for determining the right channels, media and content for your audience - Resources and tips you can share with your organization

U.S. payers are warming up to covering digital therapeutics

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