Enterprise Solutions: A Segment Stills, the Market Rises
Widespread optimism for the future, mixed with a cautious fondness for the past are the emotions that define the current push towards enterprise IT solutions. Today’s hospital IT purchasers are...
The Skinny on the Obesity Market – Part 2
As has been the case for many years, it is a case of two steps forward and one step back for the obesity market. Despite the tremendous market potential, a bona fide medical therapy for obesity has...
Doctors are using Twitter as a canary in the coal mine of depression
Could social data be used as a diagnostic tool? Mounting evidence suggests that the prospect of using Tweets and posts as an early warning system has legs, and not just at a population health level....
For the healthcare consumer in 2016, the point of care is digital
We’ve just wrapped up our CyberCitizen Health® U.S. 2016 study, and in going through the findings, we were struck again and again by the degree to which digital is now at the heart of the patient...
Measurement of digital campaigns requires a single source of truth
It’s a problem as old as the Tower of Babel: how to interpret data consistently across a heterogeneous array of digital properties, including branded and unbranded websites, social channels and...
The Skinny on the Obesity Market – Part 1
Despite all its potential, the obesity market has still failed to take off, and the drug development pipeline is a slow moving roller coaster: the odd novel agent emerges, the odd novel agent fails,...
Toward a more patient-centric, digitally-enhanced clinical trials model
A colleague and I recently conducted a 30-minute webinar exploring how the use of digital channels can be leveraged to accelerate clinical trials recruitment. The environment in which...
Digital health news update: Adherence tech quest heats up; Aetna's ACAxit
Walgreens is launching a “gameified” digital adherence program with HealthPrize. The program, which could start by the end of 2016, will initially be offered to patients with diabetes who take...
For solutions to Obamacare, look to a surprising place: Florida
With the departure of Aetna from many state’s health insurance exchanges, we have entered the annual ritual of questioning the sustainability of Obamacare. But since the legislative options since...
Success Drivers in the Commercialization of Digitally Enabled Medical Products
The need for personalized digital data is rapidly increasing and informing the development of technologies that target some of the biggest challenges in effective healthcare delivery. Our eBook...
Unmet Need
Assess the unmet need Opportunity analysis Target product profiles Access the information you need at your fingertips to act on unmet needs
How ACOs are Winning (and Losing) at the Value-based Game
Narrow networks, the creation of smaller provider networks that was once standard in the HMO era, have returned to prominence as U.S. payers seek to better rein in cost and control physician behavior.
Emerging Therapies
New products can change markets. Are they changing yours? Learn what makes launches take off Why do some launches succeed while others fail?
What the Data Has to Show: How Shifting Procedural site of Service Affects Competitive Strategy in the Orthopedic Device Industry
Narrow networks, the creation of smaller provider networks that was once standard in the HMO era, have returned to prominence as U.S. payers seek to better rein in cost and control physician behavior.
Current Treatment
The landscape of medical treatment is shifting! Stay up to date with current treatment Get your bearings Take a reading Focus of treatment practices
Clinical Trial Recruitment
Narrow networks, the creation of smaller provider networks that was once standard in the HMO era, have returned to prominence as U.S. payers seek to better rein in cost and control physician behavior.
Access & Reimbursement Mini Ebook
Leave the Barriers behind! Identify the access and reimbursement barriers and learn to work with them In-depth insight regarding the impact of payer policy on physician prescribing behavior Expand...
Narrow Networks: Impact on US Market Access
Narrow networks, the creation of smaller provider networks that was once standard in the HMO era, have returned to prominence as U.S. payers seek to better rein in cost and control physician behavior.
How Social Intelligence Can Drive Value for Life Science Companies
While organizations once used social listening as an isolated tactic, the industry has matured to pursue social intelligence to support decisions across the enterprise and transform customer...
A global consultancy and training agency providing market leading product & portfolio strategy, health economic outcomes research & evidence generation, value communication and training services across the life science industry.
We partner with both the biopharmaceutical and medical technology industry to support commercialization & patient access across a variety of functions including: R&D, commercial strategy, HEOR, market access, new product planning, marketing, data insights & analytics, business development and channel & segment customer engagement.
