Events Marketing Manager Feb 27, 2019 Burlington, MA Description
Decision Resources Group (www.DecisionResourcesGroup.com) is the premier provider of analysis, insights and data on the significant issues facing the biopharmaceutical industry. Each year the world's leading biopharmaceutical companies turn to Decision Resources Group (DRG) for their strategic planning, market development, technology management, and competitive intelligence requirements.
DRG is looking to hire an event marketing manager to be responsible for spearheading our event marketing strategy, including but not limited to: trade show planning and attendance, securing speaking opportunities, representing DRG at industry events, management of client webinars, and implementing integrated marketing campaigns. This individual should have a successful track record of organizing attendance at trade shows and proving ROI through event marketing strategies and tactics.
This is an opportunity to join a growing team and make a significant contribution to building world-class events programs. To be successful in this role you will need to be creative and dedicated to continually testing, measuring, learning and evolving your events programs. When you build something that delivers results, you’ll need to be able to scale your program across teams and enable other global team members to leverage your work to establish similar programs. Your objective is to develop event programs which drive engagement providing opportunities for sales to build their business with new and existing clients. You will also work on developing marketing plans which grow our largest accounts and deliver collateral which are compelling to our life science clients.
Duties and Responsibilities include:
Spearhead DRG’s event and tradeshow strategy, including but not limited to: identifying key events, internal team training for attendees (elevator pitch, demos, etc.), maintain pre- and post-show communication, and event attendance Work with director of marketing, director of sales and business unit leaders to organize and staff sponsored events Work with director of marketing and marketing executives to develop event strategy and objectives; spearhead initiatives to meet objectives based on lead generation, customer advocacy, and more Negotiate and execute contracts for large- and small-scale events Drive marketing influenced pipeline and generate MQLs through onsite activations and support of the sales team Analyze, track, and report on event ROI based on predetermined pipeline, revenue, and MQL metrics using CRM, email marketing, project management, and similar systems Work with in-house and external designers to ensure event display accurately represents the DRG’s brand Responsible for ordering and tracking event inventory include collateral, giveaways, etc. Coordinate cross-functionally to produce and run webinars for our client audiences and prospects. Requirements Bachelor’s degree 3+ years of related marketing experience, ideally in event marketing, demand generation, or sales enablement Proficiency in Microsoft suite (Outlook, Word, Excel, PowerPoint) Proven experience carrying out event marketing efforts, including trade show planning, attendance, and reporting Highly organized with an ability to manage resources, budgets, and onsite personnel Strong communication skills – written and oral Capacity to manage multiple projects simultaneously
Decision Resources Group offers best-in-class, high-value information and insights on important sectors of the healthcare industry. Clients rely on this analysis and data to make informed, knowledgeable decisions. With more than 1,300 employees worldwide, Decision Resources Group provides the pharmaceutical, biotech, medical device, financial services and managed care industries with the analytics they need to compete and thrive in an increasingly competitive marketplace. Through both organic growth and an aggressive acquisition strategy, Decision Resources Group has become the premier provider of healthcare analysis and data in the world. Visit our page at https://decisionresourcesgroup.com.
Decision Resources Group offers a competitive compensation package and medical, dental, vision and life insurance programs from first day of employment. We also offer a 401(K) retirement plan after two complete months of employment.
Decision Resources Group is proudly committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender identity or Veteran status.