Marketing Specialist Jun 19, 2018 New York, NY Description
DRG is a global information and technology services company that provides proprietary data, solutions, and expertise to the healthcare industry. DRG helps leading healthcare companies improve their operational and strategic performance by providing the industry's best data, analytics, and insight-based products and services. Over the past 10 years DRG has acquired and integrated a family of companies, each of which is known for being the first in their class.
This is a fast-paced position in the marketing group for the new Global Access line of business within established industry-leader, Decision Resources Group (DRG). Reporting to the Vice President of Marketing, Global Access (VPMGA), the M Specialist will work department members, and practice area leaders to provide support across all aspects of marketing, sales campaigns, events, production, fulfillment, project coordination of pipeline, reports, etc. You will coordinate execution of activities with the corporate central marketing and operations teams.
The MarketingSpecialist works with the VPMGA to properly plan and execute the requirements of marketing campaigns and activities that support the business goals of the overall Global Access (GA) business and included brand portfolio in the marketplace. You will be responsible for developing, coordinating, executing, and tracking marketing programs that drive leads, engage with clients, and promote recognition of DRG’s Solutions for Global Access in the global marketplace.arketing
Requirements Assists in the development of annual marketing strategy in conjunction with the business development and commercialization leads across the GA business Works with the VPMGA to integrate services and products to the overall GA portfolio to drive recognition and differentiation within the industry Under the guidance of the VPMGA, works closely and collaboratively with practice area leads and portfolio product managers to develop the right marketing message and approach Collaborates with internal operations and product teams to define and develop all product marketing and program support materials With oversight from the VPMGA, executes demand generation campaign activities for products and services across the GA portfolio’s brands. Creates and manages product marketing documentation including message frameworks, competitive analysis, sales tools, presentation materials, and marketing collateral. Works with the VPMGA in the development of marketing materials and content development. Responsible for maintaining accurate, up-to-date customer-facing deliverables. Coordinates with central marketing operations to lead execution and tracking of marketing activities Supports the GA social media strategy including writing and posting on portfolio brand Twitter and LinkedIn profiles. Coordinate with central corporate marketing department to coverage on corporate profiles End-to-end meticulous management of key corporate events for the GA business including industry conferences and proprietary events. Manage content maintenance and updates for portfolio brand websites and blogs Use applicable CRM and marketing tools to maximize efficiency and analyze marketing data/activity on a regular basis Assist and support related activities, presentations, seminars, webinars, and education that promote DRG and the GA business as thought leaders in the pharmaceutical market access industry Communicate and collaborate effectively with sales, business development, commercialization, practice lead, and product teams to ensure clarity and optimal uptake for marketing initiatives. Perform other duties as directed by VPMGA Skills & Abilities Excellent written and verbal communication and interpersonal skills Ability to organize, multi-task, work independently on several projects and meet deadlines Ability to provide accurate work Ability to read, interpret and apply policies and procedures Ability to work under deadline pressure and extra hours if needed on assignments Skill in defining problems, collecting data and interpreting information Relationship builder with ability to interact well across diverse groups Must be a self-starter and a problem solver Possess the ability to display calmness under pressure and a positive attitude Ability to switch gears quickly and work in a fast-paced environment Ability to re-prioritize projects on the fly to align with organizational goals Eager to learn
Knowledge, Experience & Education 3 – 5 years of experience in marketing, preferably for a B2B technology or professional services organization; healthcare industry experience preferred Experience in global marketing preferred Bachelor’s degree in marketing or communications or business Strong Microsoft Office Suite experience Outstanding project and event management skills Experience in SalesForce, Pardot, and Smartsheet (or other CRM, marketing automation, email, and project management software) Strong content development, content marketing, and copywriting skills Social media experience including writing and posting Strong persuasive and interpersonal skills
Decision Resources Group offers best-in-class, high-value information and insights on important sectors of the healthcare industry. Clients rely on this analysis and data to make informed, knowledgeable decisions. With more than 1,300 employees worldwide, Decision Resources Group provides the pharmaceutical, biotech, medical device, financial services and managed care industries with the analytics they need to compete and thrive in an increasingly competitive marketplace. Through both organic growth and an aggressive acquisition strategy, Decision Resources Group has become the premier provider of healthcare analysis and data in the world. Visit our page at https://decisionresourcesgroup.com.
Decision Resources Group offers a competitive compensation package and medical, dental, vision and life insurance programs from first day of employment. We also offer a 401(K) retirement plan after two complete months of employment.
Decision Resources Group is proudly committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender identity or Veteran status.