Workshop: Pharma Programmatic 101

Publish date: 17 Jan, 2017


Learn how to use programmatic advertising in your media mix to target and reach HCPs and patients online at the right time and place


DRG's programmatic workshops are designed to accelerate pharma marketing teams up the programmatic buying learning curve. 


In a 1-day on-site session, our advertising technology experts will prepare your team to take full advantage of programmatic buying capabilities. 


Workshop participants will benefit from:


  • A deep understanding of the programmatic advertising landscape
  • Best practices for leveraging audience targeting while protecting consumer privacy
  • Techniques for measuring advertising ROI
  • Benchmarks for achievable cost savings vs. traditional digital investments

 


Contact us to learn more or schedule a workshop for your team:


No-fills and switches are a big leak in pharma’s bucket. Patch it with online info and financial resources.

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