Webinar: The Pharma Brand Playbook for Digital-First Customer Engagement - Nov 9

Publish date: 19 Oct, 2016

Date: November 9, 2016 at 11am ET

Presenter: Meredith Ressi, DRG Digital Senior Vice President


The most common question we’re asked by clients is not a surprising one – what should I be prioritizing next year when it comes to marketing and customer engagement?

In this webinar, we’ll help you get to that answer. We’re sharing our findings from talking to 100s of pharma clients, supporting countless brand planning meetings, and interviewing 1000s of patients and physicians.

DRG Digital Senior Vice President Meredith Ressi will share:

  • What savvy brand and commercialization teams are prioritizing for their marketing and customer engagement planning
  • What physicians and patients actually want from pharma brands, and what influences their behavior
  • The key customer engagement and digital trends you need to plan for in 2017 and beyond


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