Webinar: Launch Planning - Digital World, New Customer Reality - April 4

Publish date: 22 Feb, 2017



Launch Planning - Digital World, New Customer Reality


Date: Tuesday, April 4, 2017 at 11am ET


Presenter: Ben Katz, DRG Digital Principal Digital Analyst


To gain attention and adoption from today’s physicians and patients, healthcare brands can no longer launch with the traditional playbook - where digital was often an add-on or afterthought.


Digital is now an integral part of any successful launch plan - providing new real-world marketing data insights that transform how you understand patients and physicians; new channels and touch points for your brand to intervene across the customer journey; and new technologies to support outcomes.


But with the host of other launch activities you need to worry about – how and where does digital fit in?


Join this webinar for a no-nonsense guide to incorporating digital into your launch planning – preparing you for a more successful launch:


  • How patients and physicians make treatment decisions today, and what it means for your launch
  • How digital real world marketing data sources can transform your understanding of patients, physicians and competitors
  • Practical framework for determining the most effective channels, media and content for launch
  • Best practices and examples from brands who are leading the way

Webinar: Patient Journey - March 15

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