We've all heard how social media is changing the way we perceive the world around us. But how is it affecting medtech?
Nonetheless, recently, social media with medtech was brought to the forefront after an interesting Twitter exchange between Medtronic CEO Omar Ishrak and a patient advocate. The exchange was on the topic of making information from devices such as pacemakers available to clients: we've been hearing for awhile about how patients have objected to the fact that they don't have access to this information, although manufacturers claim that this is due to the fact that the information is only really available in a format that's readable for physicians. However, after the Twitter exchange, Medtronic actually ended up providing the information to the patient in a more readable format.
The key takeaway here is that the world of social media is new to everyone, and no one has any perfect answers or solutions just yet. Nonetheless, it's not a trend that can be ignored.