Too often, we hear from brands that invested substantially in building patient websites -- only to see disappointing metrics. So how can brands hold the attention of patients online? Well, patient needs vary by condition, of course, but we've identified a few tweaks and fixes brands can make to provide a better -- and stickier -- user experience for patients:
Want to know more about the needs of your patients, segmented by condition, market or other filters? Need to see how your digital assets are performing relative to the competition? Get in touch with your friends at DRG by emailing us at firstname.lastname@example.org.