Pharma marketing's global woes: physician data highlights from 2017 (video)

Publish date: 22 Jan, 2018

We asked our analysts what findings from our physician studies really popped for them in 2017. Among the standouts: inbox overload prompting global pharma e-newsletter phatigue; an avalanche of stale details in the U.S.; and declining physician visits to pharma websites in the key emerging markets of China and Brazil.

The Highs and Lows of 2017 – Cardiovascular, Metabolic, Renal, and Hematologic Diseases