Many pharmas recognize the value of ?beyond-the-pill? resources that improve adherence in differentiating their products. But what if consumers want help from pharma in other areas such as paying for their treatments or navigating a mind-bogglingly complex care path? Principal Analyst Matthew Arnold has written a report, titled Value-Added Offerings and the Customer Experience: Looking Beyond Adherence and Outcomes-Oriented Solutions, that provides some enlightening insights on the expectations of the healthcare consumer.  

Substantial demand for patient support services is seen among patients, physicians, and payers. However, consumer a

What drives the therapy selection test market?

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