• Facebook is jettisoning the chat function from its mobile app as Silicon Valley's cool kids look toward a future of discrete single-function apps that deliver simple, snackable experiences. Thus spake Zuck: on mobile, people want different things. Ease of access is so important. So is having the ability to control which things you get notifications for. And the real estate is so small. In mobile there's a big premium on creating single-purpose first-class experiences. Are there implications for single versus multi-function app design for pharma, or is this just a case of a media giant that would sooner have three revenue streams than one Regardless, big news coming on the heels of Twitter's Facebook-philic redesign and talk of dumping the hashtag!

What drives the therapy selection test market?

View Now