Fascinating longread on the internal politics of Truvada PrEP treatment within the gay community. So far, PrEP uptake has been minimal, but it’s likely to skyrocket in NY as the state begins promoting it.
Long wait times are apparently not just a socialized medicine, NHS-and-VA kind of thing. The culprits include a shortage of primary care docs in the US and legal limits on nurses’ practices.
Big Data and the “Creepiness Line”: what happens when hospitals start monitoring your purchases in order to, say, watch your diet and provide you feedback on your risk factors? Where will consumers draw the line?
Mobile ads projected to hit 10% of the (general, not pharma) US advertising market this year, according to eMarketer, surpassing print and radio.