Google introduces Baseline, an effort to benchmark the healthy human body at the molecular level. Google is betting that diagnostics is the next big thing in healthcare. Can they uncover all of the biomarkers and become the, er, Google of genomics?
The ACA has helped fund a surge of new nurses to address the physician shortage. Also rushing into the breach are Doctors of Osteopathy.
…or is there even a physician shortage? An Institutes of Medicine panel says NPs and PAs will be enough to take care of aging Boomers and the influx of formerly uninsured.
Some interesting thinking about physician psychology and engagement here. Pharmas will be doing a lot of “Addressing economic self-interest” as they promote product-plus add-ons that promise improved adherence or outcomes.