However, they complicate the necessary tasks of informing healthcare professionals and payers about new treatments and keeping them up to date on emerging scientific data. As a result, life science companies that have traditionally relied heavily on in-person education are scrambling to find alternate avenues for engaging these stakeholders, whether through email newsletters, remote details, virtual conferences or online CME.
The need for online resources from life science companies has never been greater. That is true not just for payers, providers and professionals, but also for patients seeking reliable, accessible information about conditions, treatments, access and affordability at a time when their access to HCPs may be constrained. Companies will need to factor in audience information-seeking behaviors, and channel and content preferences to empower them in their healthcare decision-making.